Danone – Eat like a Champ

09/07/2020

Dans le cadre des "Nudges for Good", voici le nudge de Danone :  Discover how Danone designed a program to nudge kids toward a healthier diet1. What is the observed insight?According to the National Diet and Nutrition Survey, unhealthy eating habits of children in the UK, coupled with low levels of physical activity, are fuelling a rise in obesity in...

Grand prix ESSEC des industries de la consommation responsable 2017

09/07/2020

Mieux produire pour mieux consommerLe Grand Prix ESSEC des industries de la consommation responsable vise à récompenser les meilleures initiatives menées par les fabricants de Produits de Grande Consommation au plan de la Responsabilité Sociétale des Entreprises.Le concours se décompose en 7 Prix, deux Mentions spéciales...

Sur la route de l'économie circulaire

09/07/2020

Le comité francilien de l’économie circulaire : 12 partenaires engagés pour impulser l’économie circulaire en Île-de-France ! Voici ci-dessous 20 découvertes insolites en Ile-de-France : • Des entreprises qui valorisent• Des solutions qui émergent• Des mutualisations qui s’organisent•...

Johnson and Johnson : MomConnect

09/07/2020

Dans le cadre des Nudges for good de l​‌’AIM, voici l​‌’exemple de Johnson and JohnsonEducating and empowering pregnant women and new mothers with mobile text messaging 1. What is the observed insight?Uptake of ante/postnatal care is influenced by education and socioeconomic factors. Often the most vulnerable mothers are the least likely to access care. This can be...

Wrigley - Bin it for good!

09/07/2020

Dans le cadre des "Nudges for good", voici un nudge de Wrigley.   Discover how bins were reframed to encourage people to put their litter into them.   1. What is the observed insight? Too many people drop their litter irresponsibly. At the moment there is little incentive for the public to do the right thing, beyond pride in their...

Nivea Doll – Beiersdorf

09/07/2020

Dans le cadre des "Nudges for good", voici un nudge de Beirsdorf.   How Nivea helped Brazilian parents get their kids to understand the importance of using sunscreen   1. What is the observed insight? Kids usually don’t like using sunscreen: it takes time, it’s annoying, the product is sticky, they don’t understand...

Pages Jaunes - optimisation des annuaires imprimés

09/07/2020

Optimisation des annuaires imprimés et de leur distribution - Pages Jaunes(Solocal Group) > Dans un contexte de digitalisation du marché de l’infomédiation et d’usages hétérogènes en fonction des zones géographiques (l’annuaire imprimé, porté gratuitement à domicile, est encore...

Barilla – Share the table

09/07/2020

Dans le cadre des "Nudges for Good", voici un nudge de Barilla   Discover how Barilla managed to bring families back to the dinner table   1. What is the observed insight? In the USA, 76% of people believe that the evening meal is the most important moment for bringing their family together. Furthermore 72% of kids feel closer to...

Oral B - The Magic Timer App

09/07/2020

Dans le cadre des "Nudges for Good", voici un nudge d​‌’Oral-B   How Oral-B helped kids towards better dental care by making tooth brushing fun 1. What is the observed insight? Children are reluctant to brush their teeth. As they find the activity annoying, boring or pointless, they tend to brush their teeth too fast, very poorly or not...